Hello, I'm Billy. A Chicago-based Creative Director (Copywriter) and Brand Strategist with more than 20 years serving many marketplace verticals, including: health and wellness, consumer, and B2B. I value creativity, and I love to serve the roles of player and coach to the agency teams I touch. For me, it's all about bringing out the best.

Let’s create together!

A few of my values.

  • As any agency veteran can attest to, demanding situations and unfavorable conditions become the norm. For more than two decades, I’ve led teams, performed, and delivered under pressure. But most importantly, I know the value and necessity of being an emotionally fit leader. Showing up with a well-developed, highly-conditioned mindset and heartset is essential to guiding a creative team through a project, because dynamics can shift and personalities can clash. Keeping all players engaged, energized, and empowered is paramount to success.

  • I believe we’re here to create. In fact, creativity becomes synonymous with problem solving. Being resourceful and ready especially when you may not have the resources. I always seek to surround myself with minds brighter than my own to challenge thinking. While I am only one, I understand that real creativity is the result of many.

  • They say 80% of success is showing up. While I agree, I believe one’s energy is everything, and it is the catalyst for collaboration and creativity. Without energy, ideas fizzle and interest fades. I bring an infectious energy like no other to the work I do and the people I work with. And it’s topped with an undeniably positive attitude.